How to Slow Down Innovation ?
Wednesday Aug 27, 2008 · Categories: Resources.-
Let us make ours the words from Javier Cabrera from Emastudios.
"Lately I have seen a lot of web sites blog and online newspapers coming up with their own “iPhone version” of their business. They are everywhere. They usually start with an “i” so, if you were looking CSSMania's web site for the iPhone it could be something like “http://i.cssmania.com/” which takes my mind back to the old times when it should be “http://wap.cssmania.com/”. From my point of view, building a web site, blog or newspaper entirely from scratch for a particular device is like going back to 1995 when AvantGo ruled the world and the “Palms” were “so hot right now!”.
If you have an application like basecamp for example, it’s necessary to do the “iPhone version” but, that’s just because the application needs to be specially designed as an app for the iPhone. On the other hand, having a blog, a newspaper or any other web site in the iPhone version is like doing a wap version; useless. There is a huge market for wap, we all know that. But it takes back innovation like 10 years. The browser should adjust the site, not backwards. If you don’t agree, then I’m assuming you are one of the really happy designers or coders who laugh with joy every time you have to do an Internet Explorer version of your work.
Again, the browser should adjust the site, not backwards. In fact, Apple agrees with me. They have come up with Safari for the iPhone, an splendid piece of software that lets you see, AND READ a website like if you were looking it at your own home or work computer. It displays the same. It doesn’t change.
I believe Apple innovates. It’s just that people is used to have “an X version of my website for the X“. Fill the “X” with any new device that you can think off, yesterday Palm, recently cellphone, now, iPhone. We have arrived to the era we all have waited: finally, a portable device manufacturer comes up with software that can read our work the same way we intent to, without touching anything, without modifying one line of code; and what do we do? we keep living in the past.
Just let it go!"
We couldnt agree more with you, Javier.
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